Friday, December 4, 2009


One day I was having a 'Parle G' biscuit, and after a bite from the corner, I saw the shadow of the biscuit which inspire me to developed the type face, the shadow was just look like the English alphabet 'L'.

Accidentally i lost the documentation of process...

Tuesday, December 1, 2009


This ad is for Fortune landmark Ahmadabad. It’s an ITC group hotel, they were coming with an executive outdoor catering program.